Hi, I’m Matt Barnes
a Digital Asset Librarian. a Photographer. a Real Estate Agent. a Entrepreneur. an AI Strategist. an Artist. a Upcycle Seller.

Develops high-level workflow processes and manages daily functionality. Acts as a motivator and a team leader across multiple creative business units.

• Coordinates with cross-functional teams to build infrastructure that is scalable, adaptable, and accessible.
• Develops a training program and materials for a 60+ creative team.
• Establishes metadata schemas, taxonomies, user groups, and user permissions.
• Collaborates as a member of the global DAM collective, contributing to company alignment under a unified system.
• Responsible for all stock purchasing for the creative team, including videos, images, music, and audio.
• Works directly with the legal team to verify all rights.
• Manages user accounts from creation to expiration.
• Performs DAM audits.
• Creates user-oriented internal and external workflows, ensuring best practices and efficiencies are utilized.

Managing global brands marketing assets. Brand management. Revenue-minded, entrepreneurial, results-driven, content management workflow, marketing-oriented enterprise digital asset management.

• Uploads global marketing assets for various DAM systems.
• Creates data governance and workflow documentation. Collaborates with the internal creative team to make sure brand guidelines are met for the documentation.
• Works with Producers, Project Managers, and Art Directors to confirm asset licensing.
• Applies metadata to assets and initiates the publish asset workflow.
• Collaborates with internal teams to provide correct asset preparation, metadata, and naming conventions.
• Leads discovery meetings with client stakeholders to evaluate the systems and discuss future system planning.
• Works with Project Managers and Account Managers to set the project scope for asset management.
• Builds process test cases to ensure business needs are satisfied.
• Participates in daily SCRUM meetings to provide direction for strategies and workflows.
• Collaborates with key stakeholders internally and externally to develop a data management strategy & vision.
• Collaborates with cross-teams within the client organization to expand the adoption of the DAM system.
• Designs taxonomy to support a growing collection across global regions (US, APAC, EMEA, & UK).
• Ensures that assets have proper metadata.
• Tracks user analytics to better develop the database.
• Educates stakeholders as the subject matter expert (SME) for all things DAM.
• Monitors machine learning & AI workflows to confirm relative content.
• Oversees the day-to-day system administration, including user activity, asset delivery, new user requests, troubleshooting, and training.
• Ensures assets are retired at the end of their lifecycle.
• Performs data collection and uses the analysis to track network connectivity.
• Applies Quality Assurance (QA) processes to discover design issues and development errors while testing the DAM system’s user interface (UI) and gauging the user experience (UX).
• Manages and motivates Jr Asset Managers day-to-day, to allow them to set achievable goals and prioritize.
• Acts as the point of contact for international and domestic contractors, administrators, end-users, employees, vendors, and agencies.

Manager of database image traffic and user experience.

• Maintains and develops the digital asset database.
• Provides hands-on guidance for asset database shortcuts and accessibility.
• Researches and manages all image infringements. Supports infringement lawyers with image knowledge.
• Maintains current knowledge of emerging technologies and their present and potential uses in related disciplines.
• Responsible for managing digital products with vendors.
• Supports sales employees with asset specifications from initial order through close of sale and delivery.
• Responsible for photo research for client requests.
• Educates vendors on digital content functionality.
• Trains and manages international photographers on correct digital workflow practices.
• Monitors the quality of all assets and assures that standards are met.
• Responsible for planning project timelines and budgets.
• Coordinates and confirms correct caption data before branding the physical asset.
• Researches all vendors such as Getty Images to ensure that Panoramic Images standards and brand are consistently met.
• Responsible for onboarding internal asset publishers and ensuring publishing standards are met.
• Uses sales reporting to develop recommendations regarding profitable sales to inform and guide future sales.